Bright and bold digital strategy for progressive candidates, organizations, and causes.

Sunny Day Strategies is a digital strategy firm that partners with candidates and organizations we believe in to create custom digital programs that engage and empower supporters.

WHAT WE DO

Sunny Day works at the intersection of building community, developing authentic content, and harnessing major moments.

Grow Your Online Presence

We’ll grow your online presence from the ground up, across digital platforms: A more robust email list and web presence, acquisition advertising.

Activate Grassroots Donors

We’ll activate grassroots donors to power your campaign to victory: High-impact online fundraising.

Amplify Your Voice

We’ll leverage the megaphone of the Internet to amplify your voice to broader audiences: Social strategy, grasstops digital engagement, persuasion advertising.

Integrate Smart Digital Strategy

We’ll integrate smart digital strategy across campaign disciplines: Voter contact and volunteer recruitment, relational organizing, virtual events.

Tom Perez, Democratic National Committee

Our Services

Campaign launch planning

Listbuilding and acquisition

Full-service email program management

Omni-channel online fundraising

Copywriting and editing

Paid digital advertising for persuasion, education, and action

Guidance for online coalition building

Strategic social media counsel

LEARN MORE ABOUT US

Our Philosophy

Sunny Day Strategies was founded by Jessalyn Reid Mahoney with the conviction that smart digital strategy can change the way people connect with the leaders, organizations, and brands around them. With this foundation, we have built a model of digital program-building grounded in authenticity, honesty, and connection.

Meet the Team >

Our Partners

Testimonials

“Team Kaine has trusted Sunny Day Strategies to help lift up Senator Kaine's voice online for years, whether it's engaging his email list, highlighting his accomplishments in the Senate, or sharing his personal hobbies.”

Keren Charles Dongo, State Director and 2018 Re-Election Campaign Manager, Senator Tim Kaine

“During the 2020 general election, I knew we needed a proven leader who could navigate running a massive online fundraising program while thoughtfully collaborating with the Biden-Harris presidential campaign as it ramped up. Jessalyn did exactly that, leading our program to a historic level of donor engagement.”

Patrick Stevenson, Chief Mobilization Officer, Democratic National Committee

“The 2021 Presidential Inaugural Committee was faced with a unique set of challenges, and we knew from the start that grassroots fundraising would be a major priority. We relied on Jessalyn and Sunny Day Strategies to lead a creative, large-scale online fundraising operation that would not only help fund the inaugural events but would meet the historic moment and reflect the type of campaign President Biden and Vice President Harris had run.”

Rob Flaherty, Digital Director, Biden for President